A four-year undergraduate program blending modern management expertise, digital innovation, and dual specialization pathways — preparing future-ready business leaders for a data-driven global economy.
4 Years Full-Time Batch 2026–2030 UGC Approved Dual Specialization Limited Seats
The Bachelor of Business Administration (BBA) at JIS Management Studies is a comprehensive four-year undergraduate program designed to equip students with essential skills in business management, leadership, and innovation. Updated for 2025, the curriculum focuses on modern business practices, digital strategies, and sustainable growth — integrating AI tools and real-world projects across every semester.
Duration
4 Years · 8 Semesters Full-Time
Degree Awarded
BBA — JIS University
Eligibility
Min. 50% in 10+2 (any stream) · Valid JET Score
Admission Process
JIS University Entrance Test (JET)
Approvals
UGC Approved · AICTE Norms
Campus
JIS University, Agarpara, Kolkata
Specializations
Dual Specialization — Pick Two, Master Both
Students select one specialization from each category, building cross-functional expertise across core management and an emerging domain. Every specialization is AI-integrated for 2025.
Specialization 1 — Core Domain
Marketing & AI
Brand strategy, consumer behaviour, digital campaigns, and AI-driven market analytics for modern businesses.
AI Integrated
Human Resource Management & AI
Talent acquisition, organizational behaviour, HR analytics, workforce intelligence, and people strategy.
AI Integrated
Financial Management & AI
Corporate finance, investment principles, fintech innovations, and AI-powered financial forecasting.
AI Integrated
Specialization 2 — Emerging Domain
Digital Marketing & Media Marketing & AI
SEO, social media strategy, performance marketing, content creation, and AI-powered campaign optimization.
AI Integrated
Tourism Management & AI
Hospitality operations, travel industry dynamics, event management, and AI-driven personalization in tourism.
AI Integrated
AI Management & Design Thinking
Applied AI in business, human-centred design, innovation frameworks, and product strategy for the AI economy.
AI Integrated
International Business & AI
Global trade, cross-border strategy, international markets, and AI tools for navigating complex regulatory environments.
AI Integrated
Entrepreneurship & AI
Startup ecosystems, venture creation, lean methodology, fundraising, and leveraging AI to build scalable businesses.
AI Integrated
Why JMS BBA
What Sets Our Program Apart
AI+
AI-Embedded Curriculum
Every specialization integrates real AI tools — from predictive analytics to generative design — giving graduates a tangible edge from day one.
2×
Dual Specialization
Combine a core business domain with an emerging track — making you versatile and highly sought-after across industries.
Industry Immersion & Live Projects
Mandatory internships, minor projects from Semester 3, and live case studies from top firms ensure you graduate with real-world experience — not just a degree. Every student completes at least one Summer Internship before their final year.
Multiple Exit Options
Flexible pathways: exit with a Certification after Year 1, a Diploma after Year 2, or complete the full BBA — aligned with NEP 2020 norms.
Expert-Led Learning
Faculty drawn from top universities and senior industry professionals bringing academic depth and boardroom perspective to every session.
Curriculum
BBA Course Curriculum
A balanced four-semester foundation (shown below) in business management, digital skills, and professional practice — followed by advanced specialization and project semesters.
EXIT after Semester 2: Certification Course in Management
#
Type
Code
Course Title
L
T
P
Credits
1
MD
XMT1003
Quantitative Methods
3
0
0
3
2
CC
XBB1002
Principles of Management
3
0
0
3
3
CC
XBB1003
Organizational Behavior
3
0
0
3
4
CC
XBB1004
Business Accounting
3
0
0
3
5
AEC
XBB1005
Business Communication
1
0
1
2
6
MC
XBB1006
Managerial Economics
3
0
0
3
7
SEC
XBB1007
Computer Fundamentals & Application
2
0
0
2
8
SEC
XBB1101
Computer Fundamentals & Application Lab
0
0
2
1
9
VAC
XBB1201
Subject from VAC Basket
0
0
2
2
Total Credits
22
EXIT after Semester 2: Certification Course in Management
#
Type
Code
Course Title
L
T
P
Credits
1
MD
XBB2001
Business Law
3
0
0
3
2
CC
XBB2002
Human Resource Management
3
0
0
3
3
CC
XBB2003
Marketing Management
3
0
0
3
4
CC
XBB2004
Cost Accounting
3
0
0
3
5
MC
XBB2005
Business Organization
3
0
0
3
6
MC
XBB2006
Economic Environment
3
0
0
3
7
AEC
XBB2007
Business Research Methodology
3
0
0
3
8
SEC
XBB2101
Personality Development & Professional Communication Lab
0
0
3
1
9
VAC
XBB2201
Subject from VAC Basket
0
0
2
2
Total Credits
24
ENTRY: Credit equivalence must be maintained. 60% syllabus match required for major papers. Includes Summer Internship from end of Year 1.
#
Type
Code
Course Title
L
T
P
Credits
1
CC
XBB3001
Financial Accounting
3
0
0
3
2
CC
XBB3002
Production and Operations Management
3
0
0
3
3
MC
XBB3003
Contemporary Digital Innovation
3
0
0
3
4
AEC
XMT3004
Operation Research
3
0
0
3
5
CC
XBB3005
Entrepreneurship Development
3
0
0
3
6
SEC
XBB3006
Company Law
3
0
0
3
7
MD
XBB3007
Environmental Science
2
0
0
2
Sessional
8
SEC
XBB3201
Minor Project-1
0
0
3
2
9
SEC
XBB3202
Summer Internship
0
0
3
3
Total Credits
25
EXIT after Semester 4: Diploma Course in Management. ENTRY for Semester 5 requires 60% syllabus match for major papers.
#
Type
Code
Course Title
L
T
P
Credits
1
CC
XBB4001
Financial Management
3
0
0
3
2
CC
XBB4002
International Trade and Commerce
3
0
0
3
3
MD
XMT4001
Statistical Methods for Management Decision Making
3
0
0
3
4
AEC
XBB4003
Emotional Intelligence and Managerial Effectiveness
3
0
0
3
5
CC
XBB4004
Retail Management
3
0
0
3
6
MC
XBB4005
E-Commerce and Web Technology
2
0
0
2
Sessional / Practical
7
SEC
XBB4101
Web Technology Lab
0
0
2
1
8
SEC
XBB4102
Evaluation of Minor Projects
0
0
3
2
Total Credits
20
Career Outcomes
Where Our Graduates Go
A BBA from JIS Management Studies opens doors across sectors. Most graduates pursue an MBA for specialization, while many enter industry directly in management-track roles. The dual specialization significantly broadens career options.
Higher Studies — MBA & Beyond
MBA (any specialization)
IIMs · Top B-Schools · JIS MBA
PGDM
Autonomous B-Schools
CAT / XAT / MAT / JET
Entrance preparation
Chartered Accountancy
ICAI pathway
Marketing & Sales
Marketing Executive
FMCG · E-commerce · Startups
Sales Executive
Pharma · Automotive · Retail
Digital Marketing
Agencies · D2C Brands
Brand Promoter
HUL · P&G · ITC
Banking & Finance
Banking Officer
SBI · HDFC · ICICI
Financial Analyst (Jr)
NBFCs · FinTech
Insurance Advisor
LIC · HDFC Life · Bajaj
Accounts Executive
Corporates · Audit Firms
Human Resources
HR Executive
TCS · Infosys · MNCs
Recruiter
Staffing Firms · Startups
Payroll Executive
Corporates · BPO
Training Coordinator
L&D Departments
Hospitality & Tourism
Travel Consultant
Thomas Cook · MakeMyTrip
Event Coordinator
Hospitality Chains
Hotel Management
Marriott · Taj · ITC Hotels
Tourism Executive
State Tourism Boards
Data Analytics & Digital Media
Data Analyst (Jr)
E-commerce · Retail
Content Strategist
Digital Agencies · Media
Social Media Manager
Brands · Agencies
SEO Specialist
Digital Marketing Firms
Entrepreneurship & Startups
BBA graduates with the Entrepreneurship & AI specialization are uniquely positioned to launch their own ventures. The program provides deep knowledge across all functional areas — finance, marketing, HR, and operations — along with access to our startup incubation cell, pitch competition network, and seed funding connections. Build the skills and the network to become a job creator, not just a job seeker.
Ready to Begin Your Business Journey?
Join the 2025–29 BBA batch at JIS Management Studies and shape the leader you're meant to be.
