The MBA in Digital Marketing at JIS Management Studies is a two-year program tailored for aspiring professionals aiming to excel in the fast-evolving digital landscape. Updated for 2025, it combines advanced digital marketing strategies, data analytics, and business management to prepare graduates for leadership roles in e-commerce, advertising, and technology-driven industries.
Duration: 2 Years
Eligibility: Graduate from any discipline with a minimum of 50% marks and a valid score in the JIS University Entrance Exam (JET).
The MBA in Digital Marketing program blends core management principles with specialized digital marketing courses, including SEO, social media, content strategy, and analytics. Students can pursue dual specializations (Major and Minor) to enhance their expertise in marketing and related fields.
| Sl. No. | Type | Course Code | Course Name | L | T | P | Credits |
|---|---|---|---|---|---|---|---|
| Core Subjects | |||||||
| 1 | PC | PMA1001 | Managerial Economics | 3 | 1 | 0 | 4 |
| 2 | PC | PDM1001 | Fundamentals of Digital Marketing and Branding | 3 | 1 | 0 | 4 |
| 3 | PC | PDM1002 | Communications in the Digital Era and Website Design | 3 | 1 | 0 | 4 |
| 4 | PC | PMA1004 | Advanced Accounting for Managers | 3 | 1 | 0 | 4 |
| 5 | PC | PMA1005 | Organization Behavior | 3 | 1 | 0 | 4 |
| 6 | BS | PMT1001 | Quantitative Techniques for Managers | 3 | 1 | 0 | 4 |
| Subtotal Credits | 24 | ||||||
| Mandatory Non-CGPA Course | |||||||
| 7 | MC | PMA1501 | Computer Applications and E-business Fundamentals Lab | 0 | 0 | 3 | 1 |
| 8 | MC | PMA1502 | Business Communication Practice | 0 | 0 | 3 | 1 |
| Total Credits | 26 | ||||||
| Sr. No. | Course Code | Course Name | L | T | P | Credits |
|---|---|---|---|---|---|---|
| Core Subjects | ||||||
| 1 | PDM2001 | SEO, SEM and Display Marketing | 3 | 1 | 0 | 4 |
| 2 | PDM2002 | Social Media and Influencer Marketing | 3 | 1 | 0 | 4 |
| 3 | PDM2003 | Content Marketing Strategy | 3 | 1 | 0 | 4 |
| 4 | PMA2004 | Human Resource Management | 3 | 1 | 0 | 4 |
| 5 | PMA2005 | Entrepreneurship | 3 | 1 | 0 | 4 |
| 6 | PMA2006 | Research Methodology | 3 | 1 | 0 | 4 |
| Total Credits | 24 | |||||
Students can opt for Dual Specialization – Major (3 electives) & Minor (2 electives).
| Sr. No. | Course Code | Course Name | L | T | P | Credits |
|---|---|---|---|---|---|---|
| Core Subjects | ||||||
| 1 | PMA3001 | Project Management | 3 | 1 | 0 | 4 |
| 2 | PMA3002 | Production & Operations Management | 3 | 1 | 0 | 4 |
| Major Specialization | ||||||
| 3 | PMA30M1 | Sales & Distribution Management | 3 | 1 | 0 | 4 |
| 4 | PDM3001 | Customer Lifecycle Management | 3 | 1 | 0 | 4 |
| 5 | PDM3002 | Digital Marketing Analytics in Practice | 3 | 1 | 0 | 4 |
| Minor Specialization | ||||||
| 6 | PMA30B1 | Data Visualisation for Managers | 2 | 0 | 0 | 2 |
| 7 | PMA30B2 | Business Forecasting | 2 | 0 | 0 | 2 |
| 8 | PMA31B1 | Data Visualisation for Managers Lab | 0 | 0 | 2 | 2 |
| 9 | PMA31B2 | Business Forecasting Lab | 0 | 0 | 2 | 2 |
| Total Electives Credits | 28 | |||||
| Sessionals | ||||||
| 10 | PMA3201 | Business Research Methods & Major Project Work I (Electives/Specializations) | 0 | 0 | 4 | 2 |
| Total Electives with Project Credits | 30 | |||||
| 11 | PMA3202 | Summer Internship Project & Viva | 0 | 0 | 6 | 6 |
| Total Credits | 36 | |||||
Students can opt for Dual Specialization – Major (3 electives) & Minor (2 electives).
| Sr. No. | Course Code | Course Name | L | T | P | Credits |
|---|---|---|---|---|---|---|
| Core Subjects | ||||||
| 1 | PMA4001 | Organisation Design and CSR | 3 | 1 | 0 | 4 |
| 2 | PMA4002 | Corporate Strategy | 3 | 1 | 0 | 4 |
| Major Specialization | ||||||
| 3 | PDM4001 | Integrated & 360 Degree Marketing | 3 | 1 | 0 | 4 |
| 4 | PDM4002 | Cyber Security & Cyber Law | 3 | 1 | 0 | 4 |
| 5 | PMA40M1 | International Marketing | 3 | 1 | 0 | 4 |
| Minor Specialization | ||||||
| 6 | PMA40M2 | Digital and Social Media Marketing | 2 | 0 | 0 | 2 |
| 7 | PMA40M3 | Service Marketing | 2 | 0 | 0 | 2 |
| 8 | PMA40H2 | Strategic HRM | 0 | 0 | 2 | 2 |
| 9 | PMA40H3 | Compensation and Benefits Management | 0 | 0 | 2 | 2 |
| Total Electives Credits | 28 | |||||
| Sessionals | ||||||
| 10 | PMA4201 | Major Research Project II | 0 | 0 | 4 | 2 |
| Total Electives with Project Credits | 30 | |||||
| 11 | PMA4202 | Grand Viva and Seminar | 0 | 0 | 6 | 6 |
| 12 | PMA4501 | Seminar | 0 | 0 | 0 | 0 |
| 13 | PMA4502 | Skill X | 0 | 0 | 0 | 0 |
| Total Credits | 36 | |||||
